Let's work together
I'm Juliette Xing ("Shéen"), I work as a UX research and design freelance. I come from a multicultural background and can work in both French and English depending on what you need.
My passions are good design and anything that touches on cultures and the differences between us that spice up life: food, art, travel, languages, and much more!
Why pay attention to UX?
UX stands for User experience and it is not just about making high-fidelity wireframes, which is only a part of the process.
From start to finish, UX research figures out how users' interact with product and UX design uses this data to conceive the best solutions to implement.
"It sounds great, but it's too pricey".
False, it is the difference between guessing what users want versus taking informed and strategic business decisions.
Like many during 2020, I had to change career, from teaching to digital communication. I went back to university for two years (ISIT, a Grande école), this time to learn about digital marketing. And in that span of time, UX repeatedly stood out as my favorite subject.
It has everything that piqued my interest: human behavior, design and research.
Speaking of...
Skills
- Website review
- Interface benchmarking
❋ Cross-cultural analysis❋ Usability testing
- Experience mapping
❋ UX workshops
❋ Wireframing in Figma
- Webdesign in Webflow
- Adobe InDesign
- Data analysis
- Spreadsheets
- Working languages: French, English
- Conversational: Mandarin Chinese
Experience
2023 onward
As a freelance, I can assist your business in the following areas: user research, aligning product vision with company vision, and help you localize your product in a new region in both content and product specificities.
Remote | On-site depending on current location
2022 - 2023
A 6 months internship in a startup with 4 extra months as a freelance to top off. I had the opportunity to be both the Product manager and technician (spreadsheets and mailing automation) for the Playbooks, Worksheets, Monday mails and Looker studio report.
My UX sprint was the basis of product overhaul to make it more user-friendly.
The qualitative sprint explored users' use of the product, allowing us to have a clearer image of the obstacles that we needed to remove to make user experience as smooth as possible.
Product management | Internship | Ed-tech
2020 - 2021
Junior Enterprises are university associations with a special status: they function like corporates and serve as a bridge between students and the job market's realities. Working as a Treasurer at the Junior Enterprise of my university gave me the opportunity to learn about managing funds in a corporate setting.
Managing finances, setting KPIs, billing clients, paying associates, understanding financial obligations, all are skills that serve me as a freelance.
Association | Finance | Management
2021
As the online strategy manager, I developed the firm's online marketing strategy on social medias by benchmarking existing content and trends.
The LinkedIn SMO strategy was adopted by my employer. I audited and improved website SEO and I designed the wireframe for a new landing page with competition benchmark.
Online strategy | Internship | Communication agency
2018-2020
I worked two years as an English teacher in two vocational schools in France. This experience plus professional training has given me confidence in my coaching skills, no matter the subject matter.
Teaching, coaching | Middle to high school